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Customer Branding Questionnaire

Please fill out the following questionnaire to help us understand your project better and capture your websites brand message.
Skip any of questions you feel are not relevant to your project .But keep in mind the more information we have the clearer the picture we will have.
This will result in a better end product the first time around.

 

    About the Business


    1. What does your business do? Describe the product or service that you provide.

    2. How do you add value to your customers? What problem do you solve for your customers?

    3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?

    4. What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?

    5. Is there a unique story behind your business or business name or logo?

    6. Share 5 adjectives or words that best describe your company.

    About the Project


    7. What are the deliverables for the brand identity?

    8. Does any of your current material need to be updated to match the new brand identity?

    9. Who are the decision makers on this project? What is the turnaround time for making a decision?

    10. What timelines are you’re looking at for this project? What is your budget?

    About the Customers


    11. Describe your ideal customer?

    12. What is the primary message do want to convey to your customers?

    13. Share 5 adjective or words that best describe your ideal customer.

    14. Do you have any market research about your ideal client or your product/business that you can share with us?

    About the Identity


    15. Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?

    16. Please share 3 companies or brands whose brand identity inspires you. What do you like best about them.

    17. Please share 3 brands/logos that you thought were weak, and what made you feel that way.

    18. Using 5 adjectives or short phrases, describe your brand’s desired look and feel.