WordPress was created for your website. Business owner. Entrepreneur. Start Up.

Sometimes you just need a little guidance to get it going. Or even an expert to do it for you. But it’s nice to have options.

Last month, Yosef Juarez, founder and CEO of UX Web Services, gave a WordPress seminar during a local meetup at SUBS, our collective workspace. His goal was to demystify website creation and create a WordPress website on the spot. He did both.

Here’s a short recap of Supercharge Your Business with WordPress. Maybe WordPress is just what you need to get your website up and running.

The seminar covered the following topics:

  • An overview of the features, benefits, and limitations of WordPress for your company or business website
  • A demonstration of how easily WordPress can be used to quickly launch your business website
  • A list of common mistakes businesses make when building a website
  • Some free, little known resources available to help you get started
  • An overview of how websites work
  • Something new for everyone

The first step is understanding how websites work.

Every website needs three main components that allow it to exist in the world wide web:

  • A domain, which is your website’s address or url
  • A server, or host, which is where your code lives
  • The code, which is the language your website communicates in.

The question business owners must ask themselves is:

“Does my website need a custom design or will an existing CMS, or content management system, (hint: WordPress) do the job?”

Although you’ve got to know a little about both approaches to make a wise decision, we’re only covering content management systems in this article. But Yosef did share the common mistakes small businesses make when creating a website, the first of which is building a custom website.

For those interested, the rest of the mistakes are:

  1. Not defining your business goals
  2. Not planning your website offline, like with pen and paper.
  3. Trying to reinvent the wheel
  4. And being unaware of the plethora of free online tools available to help you

Back to our topic. A content management system is a computer application that allows more than one person to create and modify all the content on your website using a common user interface. This is the height of collaboration. Yea. A CMS supports that.

Joomla, Drupal, Magento, and of course, WordPress, are examples of CMSs.

So, what are the advantages of a CMS over a custom website?

  1. Most CMSs are open source, which means their source code is made available for use or modification as users or other developers see fit. Open source software is usually developed as a public collaboration and made freely available.
  2. Anyone familiar with the CMS (which you will be after reading this blog) can work on it.
  3. It uses a visual interface.
  4. 1000s of templates and plugins to choose from, that allow you to create almost any feature you can dream of.
  5. Community support.

Now that we’ve laid the groundwork, we’re ready to talk about WordPress.

What is WordPress?

WordPress is an online, open source, website creation tool written in PHP. In non-geek speak, WordPress is probably the easiest and most powerful blogging and website content management system (CMS) on the planet.  It’s free, easy to use, has 1000s of free templates and plugins, integrates well with just about any other platform, gets you up and running quickly, requires little to no coding to maintain and manage your website, and needs minimum resources to run.

With WordPress, for minimum investment, you get maximum control over your website.

Ready to get started in four easy steps? Just:

  1. Choose a domain or URL web address. Ours, for example, is www.uxwebservices.com. (Here comes a free tool): go to www.domaintyper.com to help you find a URL that’s available.
  2. Get a hosting service, like:
    • Go Daddy
    • Blue Host
    • Host Gator
  3. Install WordPress on your hosting space.
  4. And, pick a theme. WordPress has thousands of themes to choose from, depending on your goals and vision. Our favorite, because it’s so versatile, is Divi from Elegant Themes.

Divi is so amazing that it will be the subject of another blog. But if you’d like to get started with Divi, and some other amazing free tools we’ve collected over the years, go here and download the list.

If you’d like some help with your website, we’ve built a bunch and would love to hear more about what you need. If you want to discuss your project, shoot us an email and we’ll be in touch. Meanwhile, check out our free tools and see how you do.

UX Web Services supports you and your business goals in a way that makes you feel like our whole business revolves around you, while we maximize your online profitability with an affordable UX designed and optimized website.

 

Our team specializes in the following services:

 

  • WordPress and Magento CMS
  • Content management
  • Web and graphic design
  • Conversion optimization
  • Business consulting and development
  • Integrating UX design elements
  • Online marketing and advertising
  • Multilingual target audiences